CRADLE TO CRADLE
ECO FRIENDLY PRODUCTS FROM START TO FINSISH
KLS PurePrint has been Cradle to Cradle certified since 2015. This environmental certification guarantees that a product does not pollute, does not consume the Earth’s resources and becomes part of the natural cycles after use. The idea is to invent and produce the products, so it can be used over and over again. As a result, the products do not generate any waste and they are not toxic to humans or the environment. This is called “circular economy”.
MORE THAT A PRODUCT BRAND
Cradle to Cradle is not a product brand, but rather a certification that takes the entire life cycle of the product into account. The entire organisation must live up to the strict requirements for sustainability in five areas in order to become certified.
1 Non-toxic materials
The organisation commits to using only substances capable of being part of natural cycles and having no harmful effect on human beings or the environment.
2 Recycling of materials
The product must be able to be part of biological or technical cycles so that it does not generate waste.
3 Renewable energy and carbon management
The organisation must be carbon neutral and must use 100% renewable energy in all processes.
4 Protection of water resources
Process waste water must be sufficiently purified so that it in principle is potable.
5 Social responsibility
The organisation must demonstrate social responsibility based on recognised standards – for example, the Global Compact initiative.
In addition, Cradle to Cradle certification requires continuous improvement of products and processes. KLS PurePrint’s certification in 2015 was registered at the BRONZE level. Just one year later, the level was raised to SILVER.
Cradle to Cradle Certified™ is a certification mark licensed by the Cradle to Cradle Products Innovation Institute.
In 2015, KLS PurePrint was Cradle to Cradle certified at the BRONZE level based on the company’s handling of sustainability in the areas of materials, recycling, renewable energy, protection of water resources, and CSR. This year’s audit, however, made it clear that our sustainability related work continues to deliver results. That is why KLS PurePrint is now certified at the SILVER level.
The brief video on “circular economy” and the Cradle to Cradle certification has been viewed over 1600 times on YouTube.